Insights

News, notes and what it means for Malta.

Analysis of what is changing for businesses on the island, what we are seeing in the work, and what to do about it. Written by the people who build here, not a content team.

Latest

Insight15 September 2026

Ask first.

Insight15 September 20265 min read

In Malta, the first search is now a conversation.

More customers on the island ask ChatGPT, Gemini or Google's AI Overviews before they ever open a results page. In a market this small, the assistant names three or four firms and the enquiry goes to one of them. Here is what that changes for a Maltese business, and what we did about it for one client.

Isaac FerranteHead of Product, Zentra

Read

All insights

Everything we have published.

We publish when there is something worth saying about the market, not on a schedule. Follow Zentra on LinkedIn to hear when we do.

15 September 2026In Malta, the first search is now a conversation.InsightAI searchSEOLocal market5 min
9 September 2026Two launches in a week: Plan Z Holding and Saigon.StudioWeb designLaunchesHospitalityFinancial services4 min
3 September 2026The guest in room 204 does not want to call reception.InsightHospitalityQonciAI4 min